I learned the hard way this week about making your brand consistent. Over the years I have activated several social media tools
including Twitter, Facebook, LinkedIn, Wordpress, Google Profile (the list is endless). Word to the wise, when you update one, update all of them. You never know what information is out there about you. You can only be in control of your own accounts and the image you are projecting. Perception is reality.
I took the time this week to go through each of my accounts to double check the information I was sharing with the public about myself. I am very careful about the personal information I share in general, but still checked it all. Projecting the same image to everyone supports your own personal brand. You share the information you want people to know, that is how it works. My advice is to go through all of your profiles and double check the information, make it all consistent. We are all so wrapped up in social media sometimes that we forget to double check the small details.
Review each social media profile for the following:
- Double-check for spelling errors, punctuation and other minor errors
- Clarify the image you are projecting – Ask yourself do you want people to know this about me?
- Keep it simple, keep it genuine. Be a person.
- Share truthful information, do not make up any information. It could come back to bite you if caught!