I will be participating in this free webinar on Tuesday May, 5th. The webinar will involve the following:

Why So Many People Get It Wrong and How You Can Get It Right
FREE Webinar, Tuesday, May 5
3-4 p.m. EDT

One of the most compelling challenges facing the public relations profession is quantifying its value and return-on-investment. Each year, organizations large and small, domestic and international, and public, private, for-profit and not-for-profit invest millions of dollars collectively on outside services, agencies and other resources to prove to internal clients that an investment in public relations is a wise one. And yet, questions persist. What have we been missing?

You will learn:

  • How to uncover the secret value system within your own organization.
  • How to build consensus around a common relevant public relations value definition.
  • How to develop public relations strategies and tactics which prove value and deliver ROI.

Based on case studies from organizations whose names you will recognize, you’ll learn that what we’ve always believed in our hearts to be true has been quantitatively proven: Public relations works … and it works better than any other form of communication.

You will hear from: 

Mark Weiner is the CEO of PRIME Research in North America. PRIME Research is one of the world’s largest public relations and corporate communications research and consulting providers. Since 1993, Mark has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications. He is the author of “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication.” Previously, Mark Weiner was the global director and senior vice president of Ketchum Research where he led an international team of analysts. Prior to joining Ketchum, Weiner was the CEO and president of Delahaye, one of the world’s most recognizable providers of corporate communications and public relations research and consulting.